In 1853 Levi Strauss opened a dry goods company in San Francisco at the height of the California Gold Rush. White he was working he recognized a need among hardwoking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873. Today we call them blue jeans.
Blue jeans are still the core of Levi’s. Since the collection has grown into wider collection offering jackets, sweaters, t-shirts and accessories – all brand with iconic Levi’s logos like Levi’s Batwing or Housemark.
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