The North Face is named for the coldest, most unforgiving side of a mountain. Name comes after idea that the brand have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face® legend begins, ironically, on a beach. More precisely, San Francisco’s North Beach neighborhood. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968 The North Face began designing and manufacturing its own brand of technical mountaineering apparel and equipment. Since then The North Face launched its own line of trekking and trail-running shoes to ultimately address the head-to-toe needs of those always striving for the next horizon.
The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.