Mähöne Brothers Underwear

Idea

In the beginning of the year 2000, three Finnish guys who knew nothing about manufacturing clothes were inspired by the legend of Finnish-American adventurer Jack Mahoney and started contemplating the idea of having their own underwear business.

Reality

After many lazy years of dead ends they manage to design and produce their first underwear - Brown and Yellow. In August 2010 - more than 10 years after Tyler Durden's famous quote "Is that what a real man is supposed to look like?" - Mähöne Brothers Ltd. was finally a reality.

Today

Mähöne Brothers Ltd. makes and sells mostly underwear.