Gant is a clothing company driven by a simple idea: Never Stop Learning. It’s a belief that has guided the brand since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut.
Gant shirts helped define the casual-yet-smart look. There was a booming middle class that appreciated the perfect roll of a Gant collar and the quality of fabric one could expect with a Gant shirt. Until the late 1960s Gant had been solely a shirtmaker but now the time had come to use their specialist knowledge to broaden their range. In 1971, they produced their first collection of American Sportswear including ties, trousers and rugby shirts which are still signature pieces of Gant. Influenced by the city of New Haven and the nearby Yale University, Gant plays a major role in shaping the Ivy League Look. The origins are shown today visibly in logo sweaters and t-shirts.