Fred Perry is a name sake brand of former World No 1 tennis player Fred Perry.
First Fred Perry tennis shirt was launched at Wimbledon in 1952 and was an immediate success. Since Fred Perry has earned its place as one of the most celebrated quintessentially British brands in the market. With its iconic and innovative designs, strong heritage and exceptional identity, the Fred Perry laurel wreath acts as a badge of honour for many. While the heart of the brand is in tennis, the decades have given Fred Perry’s identity a chance to develop, with connections all the way from music, to celebrity style.
Today, the Fred Perry logo is known for successfully blending sportswear with everyday fashion.